David Rendall

Don’t Get Out of Your Comfort Zone

This is a guest blog post from Whistler Summit speaker, David Rendall. I constantly see some version of this image (to the left) from well-intentioned people who want to encourage others to be better. The idea is simple… If you …

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What Makes Great Questions?

This is a guest blog post from Whistler Summit speaker Guy Parsons. Many different frameworks for using questions have been discussed throughout history as far back as the Socratic Method. For example, interrogation is a key technique in the legal …

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Buyer Personas – A Journey Into the Mind of Your Customer

You’ve heard it time and time again… Know Your Customer!  The importance of deepening your knowledge of your customer is being reinforced by almost every business thought-leader these days. Any successful entrepreneur, willing to share their secret sauce, will tell …

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