3HAG: 3 Year Highly Achievable Goal – Building Confidence in Your Business Strategy
As a CEO, the easy part may be finding your companies 10-30 year BHAG (Big Hairy Audacious Goal). Knowing where you’re going is one thing, but how do you get there? How are you going to win over your competition?
The 3HAG workshop is designed to take a complex strategy and make it clear, simple, and implementable. Focus on what will give you an advantage in your market, and turn your strategy into a picture to help your team make better and faster decisions daily always driving toward the company’s 3 Year Highly Achievable Goal (3HAG).
- “Gut Out” Your 3HAG
- Create a strategic picture of your competitive environment and how you will win using tools including: The Map, Attribution Framework, Cash Conversion Cycle, One Phrase Strategy, Brand Promise and X Factor
- Create an execution plan and a regular meeting/discussion rhythm to regularly review your 3HAG through the strategic picture created